A friend on Facebook just recommended this website:
http://ruraltourismmarketing.com/2011/03/what-to-cut-from-your-marketing-budget-in-an-age-of-austerity/
It is a collection of articles, website links and success stories about small town and rural tourism marketing.
Great examples of themed trails for tourism such as this Craft Trail in Sligo Ireland.
Check it out for inspiration...
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